1. Demand – OM NOM NOM

One starting point for understanding economics is that everybody wants stuff. Economists study consumption, or noming.

Our first character, Gustav von Om Nom, loves noms. If you do not love cookies as much as Gustav, there must be something you really want. *iPhonomnomnom*demand

Gustav loves cookies, but first few cookies are really good and after too many cookies they become a bit less appealing. See Decreasing Marginal Utility Graph.

Gustav can buy more cookies if the price of cookies is lower. If the price of a cookie is too high, it’s not worth it. He could use his limited amount of lunch money to buy other things (ex. cheesecake).

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Donuts and Convex Preferences

When I recently brought home donuts, my roommates decided we should fry them.  Yes, donuts have already been fried.  Double-fried donuts.  Om Nom Nom.

(You can click on these pics to enlarge them.) In the first picture: donuts going into the deep frier. In the third picture, you can see a healthy dinner of baked salmon and sweet potato with sauteed asparagus.

This illustrates our “convex preferences.”

Our household prefers more food to less food. So, we would rather have 20 pounds of food in the fridge than 15, because 20 > 15.

However, our happiness is not just a function of the pounds of food in our house. We would not want ONLY donuts, even though we like them. We prefer to consume food in combinations. For example, a salmon dinner followed by a double-fried donut.

So, we would chose 15 lbs of a mix of foods instead of 20 lbs of just donuts.

The principle of convex preferences is an important part of the theory of consumer behavior. The math is explained nicely by wikipedia.

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